Job Description
Associate Director, Digital Marketing
Base pay range
$153,600.00/yr $241,340.00/yr
Job Description
The Digital Marketing, Associate Director is responsible for overseeing digital marketing strategies and initiatives to enhance product appeal and performance. This role involves developing and implementing digital marketing plans, optimizing online presence, and leading teams to achieve marketing objectives.
OBJECTIVES/PURPOSE
- The Omnichannel HCP Lead, CRC will lead the development and implementation of the Omnichannel plan for the Lung HCP customers, designing seamless brandspecific customer experiences and agile omnichannel plans leveraging data, insights, and external trends.
- They design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels, including customer journeys, messaging, delivery, and channel optimization, creating bold nonpersonal campaigns integrated with personal promotion efforts.
- This colleague collaborates with crossfunctional partnersincluding Lung Marketing, Sales, Insights & Analytics, Medical, PVA, RC, and agency partnersto design, build, and deploy bestinclass omnichannel campaigns that elevate the experience for HCPs.
- They drive meaningful engagement with HCP segments, leveraging promotional mix analyses to optimize resource allocation and improve campaign resonance and impact.
- Lead HCP media strategy with agency and partners, rigorously tracking performance to adapt plans in an agile manner.
- Analyze customer behavior using CRM data and analytics to track HCP engagement, optimize experience, and adapt the HCP Experience Measurement Plan accordingly.
Accountabilities
- Define vision, strategy, and implementation of HCP omnichannel solutions that improve the HCP customer experience and support brand goals.
- Partner with the brand team and crossfunctional partners to identify HCP targets and design personalized campaigns across web, SEO/SEM, email, direct mail, social media, and digital advertising.
- Create agile content and implement initiatives that execute on brand strategy in website design, personalization, SEO, paid search, CRM, digital display media, and social media.
- Identify trends and insights to optimize customer plans, spend, and ROI, working with agencies and analytics teams.
- Implement identified technologies and develop modular, personalized content based on audience research and trend analysis.
- Establish objectives and performance metrics with Analytics and agencies, recommending campaign optimizations to improve overall performance.
- Work crossfunctionally to understand customer and business needs and align strategies for different HCP segments.
- Drive financial performance improvements through ongoing analysis, continuous process improvements, and budget management.
- Actively manage agency partner relationships, expectations, budgeting, and contract reviews.
Required
EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS
- Bachelors degree
- 8+ years of experience with increasing responsibilities in digital agency, marketing, or related functions, preferably in pharma or healthcare
- Deep understanding of multichannel marketing tactics and digital channels, including email, websites, webinars, digital media programs, paid search, SEO, social media, mobile apps, and measurement/insight generation
- Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during moments that matter, creating personalized, omnichannel solutions
- Experience managing and driving accountability with multiple agencies to execute tactics on time and within budget
- Experience with A/B testing across channels and content types
- Strong analytical skills with the ability to assess business results, define KPIs, and maximize marketing investment value
- Proven experience advising stakeholders and influencing business partners and peers effectively
- Demonstrated ability to learn new product and disease states quickly
- Strong consultative skills, including discovery, workshop facilitation, roadmap planning, project management, and interpersonal communication
- Ability to influence stakeholders across various departments, including senior leadership globally
- Selfmotivated drive to collaborate crossfunctionally with Brand Marketing, Insights & Analytics, DD&T, Sales, and key partners
- Financial management and budgeting abilities
Additional Information
Percentage of travel: Requires approximately 10% travel. Willingness to travel to meetings and conferences, including overnight stays.
Takeda Compensation And Benefits Summary
U.S. Base Salary Range: $153,600.00 $241,340.00
Eligible for shortterm and longterm incentives. Benefits include medical, dental, vision insurance; 401(k) plan with company match; shortterm and longterm disability coverage; basic life insurance; tuition reimbursement; paid volunteer time off; company holidays; wellbeing benefits; up to 80 hours of sick time; up to 120 hours of paid vacation.
EEO Statement
Takeda is proud of its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, parental status, national origin, age, disability, citizenship status, genetic information or other characteristics protected by law.
Location
Boston, MA
Employment Type
Fulltime
Job Exempt
Yes
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Job Tags
Full time, Contract work, Night shift,