Job Description

Job Description

Job Description

In this position, the Digital Marketing Specialist will contribute to the company’s overall marketing and communications strategy through the development and implementation of digital marketing programs. The incumbent will ensure that digital marketing efforts are efficient and effective in achieving awareness, engagement, and revenue.

This role reports to the Marketing and Digital Manager and works closely with the Content and Social Media Specialist.

KEY RESPONSIBILITIES:

• Manage & oversee organization’s website and ensure content is always current and relevant, including website creative, photos and video content
• Manage, all Google advertising, profile content, analytics (tag manager) and YouTube.
• Develop web, online, newsletter, SEO/SEM, and mobile marketing strategies that aligns with overall marketing and communications strategy, and drives significant growth, awareness, and engagement
• Plan, produce, and measure all electronic and direct communications including e-blasts and newsletters
• Manage CRM contact database for multiple divisions of the organization.
• Assist with creating, updating, and managing company microsites (e.g., Tribute Project)
• Manage all digital assets of the organization’s facilities, including updates to digital screens, touch screens and electronic messaging centre (EMC sign)
• Plan and manage digital marketing budgets and invoices
• Work with cross-functional internal teams to execute and manage Google ad campaigns and support to meet objectives including user and supporter engagement, brand positioning, lead generation and revenue/sales
• Work closely with the Marketing team and collaborate on social media campaigns and digital toolkits
• Prepare analytics and statistics as well as additional customized reports as required
• Set key performance indicators, monitor effective benchmarks for measurement of digital marketing efforts. Analyze, review and report on effectiveness of campaigns to maximize results and make recommendations for future campaigns
• Create and manage customer surveys through Survey Monkey and compile reports

TO BE SUCCESSFUL YOU WILL REQUIRE:

• 4 - 6 years of in-house or agency digital marketing experience
• A post-secondary education in marketing, digital marketing, new media or related field and/or equivalent combination of education and experience
• Experience in the arts & culture, fundraising or event planning industries is considered highly beneficial
• Exceptional English verbal and written communication skills
• Intermediate understanding of website development
• Knowledge of principles of design and current trends in digital media planning and web-based marketing used to increase awareness, generate leads and revenue, and increase customer base
• Advanced literacy and hands-on experience with digital software including Wordpress/Elementor, Constant Contact, CSS, CMS
• Experience with CRM database, SEM/SEO, with a proven track record of results, including keyword research, link building strategies and tactical implementation
• Proficient in creative applications including Canva, Photoshop, InDesign, Illustrator, Premiere Pro, After Effects
• Proficient in office applications including Microsoft Office (Excel, Word Outlook, PowerPoint)
• In-depth knowledge and experience with social media marketing platforms and tools (Facebook, LinkedIn, Twitter, Instagram, Hootsuite, Google Analytics, Google Ads, etc.)
• Must be able to work both independently with minimal supervision as well as collaboratively in a team
• Demonstrated experience working collaboratively with cross-functional groups to achieve desired outcomes
• Exceptional organizational skills and extremely detail-oriented
• Confident, disciplined, and assertive with excellent influencing and persuasion skills
• Strong presentation skills across a wide range of channels
• Ability to work well under pressure and balance and prioritize multiple projects and a high volume of work; deliver programs and tactics on a timely basis in a deadline-oriented environment
• Must be flexible, adaptive to change and able to handle shifting priorities with maturity and foresight to cope with input and changes, with short notice at times
• Experience with managing budgets
• Google Ads and Google Analytics Certification is considered an asset

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