Job Description

Overview

The Manager will be responsible for managing email and SMS marketing campaigns, creating automated flows, analyzing marketing performance, generating leads, setting up marketing automation, and using Klaviyo email and sms marketing software to drive sales. This role will work in collaboration with Marketing, Creative and the rest of the Digital team to support the end-to-end e-mail process including briefing, planning and execution.

Responsibilities

• Collaborate with retention marketing team on monthly calendar and owned channel messages
• Own the e-mail briefing process in partnership with marketing and creative teams
• Assemble content deliverables from cross functional partners
• Create, schedule, QA and send marketing emails and SMS sends
• Track primary metric and develop benchmarks inclusive of revenue and engagement metrics
• Partner with digital team to execute on A/B testing strategies
• Work within marketing platforms to import, tag, and segment contacts
• Support strategies for behavioral e-mail and SMS programs inclusive of welcome series, post-purchase and re-engagement programs

Qualifications

• 3+ years of experience in retention, lifecycle, or CRM marketing, preferably in fashion, retail, or luxury brands
• Proficient in Excel
• Highly organized and skilled in time management
• Team player with demonstrated ability to work cross-functionally
• Strong communication skills
• Ability to be a creative problem solver
• Experience with Klaviyo, or similar e-mail scheduling tool, preferred

Salary is in a range of $80,000-$100,000 based on experience.

Rules we live by

• Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
• Have No Fear - Innovate, solve problems
• Own Every Decision - Work together, get results
• Quality Matters Not only with product but we see it in our people
• Make S&t Happen - Be disciplined, be competitive

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k

rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

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