Job Description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are seeking an individual to join our organization as a Recruitment Marketing Manager. The Aspen Group (TAG) understands the impact great marketing has on the candidate experience and our growth. Joining the Recruitment Marketing team means access to the resources, partners, and runway to test bold ideas and measurably move the needle on hiring. If youre an experienced marketer who loves building and scaling integrated strategies, youll thrive here.

Benefits of joining the team

• A flexible work environment
• Competitive salary
• A generous benefits package that includes flexible paid time off, health, dental, vision, and a 401(k) with company match
• A culture that encourages entrepreneurial spirit, continuous improvement, and collaboration
• An amazing team thats eager to innovate

Youll Achieve Success by:

Being the strategic owner for specific markets, roles, or talent segments; building full-funnel marketing strategies that drive awareness, consideration, conversion, and quality hires. Youll translate business goals into integrated plans, gain consensus from cross-functional leaders, manage complex campaigns across channels, and own the results.

• Architect and own full-funnel, candidate-journey strategy, integrating audience segmentation, messaging and creative, paid search/social/programmatic/job boards, SEO/website/landing experiences, CRM/email/SMS, retargeting, and on-site conversion, into cohesive, test-and-learn plans with clear KPIs, attribution, and ROI targets.
• Orchestrate creative briefs, content needs, landing experiences, and conversion paths in partnership with Creative, CRM, and Digital.
• Utilize analytics to maximize your campaigns performance and ensure a steady pipeline of qualified candidates.
• Manage budgets and vendors/agency partners; forecast, pace, and reallocate to maximize ROI and quality.
• Collaborate closely with talent acquisition and stakeholders to understand the nuances of their hard-to-fill roles and pipelines and report on results and progress.
• Monitor industry trends, competitor activities, and best practices to proactively evolve strategies to keep TAG on the leading edge.

Qualifications

• 6+ years in results-driven marketing (growth/demand gen/performance); recruitment marketing and/or healthcare experience is a plus.
• Proven success creating and executing integrated marketing strategies and managing complex programs to measurable outcomes.
• Strong analytics: funnel analysis, experimentation, attribution basics; proficiency with GA4 and other analytics tools
• Hands-on experience with Google Ads, LinkedIn Ads, Meta, and programmatic/job advertising platforms; experience with CRM concepts.
• Influence and facilitation skills to align senior and cross functional stakeholders with different priorities; excellent written and verbal storytelling.
• Experience managing budgets, agencies/platforms, and building executive-ready presentations.
• Occasional travel required

Annual Pay Range: $115-135k with bonus opportunity

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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