You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.
Full understanding and execution of Walmart PPC products, including Sponsored Products and Sponsored Brands. Plan, manage, and execute Walmart PPC campaigns for multiple clients simultaneously. Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs. Manage a sizable book of business, consisting of multiple brands/clients, ranging from small to large in size. Communicate with those clients on at least a weekly basis, providing quality and frequent cadences. Present quarterly forecasting and performance to all brands in your book of business. Leverage all analytical and reporting tools available to extract maximum value from available information. Create and analyze performance reports to inform relevant teams. Maintain strong media and technology vendor relationships and act as a resource for industry data and trends. Constantly learn and experiment new effective bidding, ad placement, and management techniques. Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation. Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets. Participate in budget allocation for different channels and platforms.
What You Bring: Walmart Connect hands on keyboard. Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital. Excellent organization, tactical, analytical/data management, Excel, and communication skills.
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